Life in India in the 1990s was very different from what it is now. At that time, consumerism had not yet prevailed, and very few Western luxury goods entered India. Much like the Chinese, people yearn for almost everything that is "imported" and think that everything "made in India" is out of date. This film tells the story of India in the 1990s, four Mumbai middle-class young people, under the influence of this concept, jointly set up a company to provide imported products for foreign-worshiping Indians.
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