The old system collapsed and the huge Soviet Union became a thing of the past. Under the tide of changing times, history graduate Misha Gelkin (Ed Stoppard Ed Stoppard) found his advertising creative talent in his work. He set foot in this new field and entered the American and Russian advertising company with the help of American Bob Gibbons (Jeffrey Taber Jeffrey Tambor). After nearly 20 years of hard work, he gradually became a famous figure in the industry. although he could not officially become a partner in the company, he fell in love with Bob's beautiful niece Abby (Lily Sobsky Leelee Sobieski). After a failed advertising plan, Misha's career and love both hit rock bottom. Once glorious, he never thought that he would become a pawn of other people's marketing strategies, and he was deeply aware of how much harm the once proud marketing ability could bring to himself and others. Six years later, in 2017, earth-shaking changes have taken place in the world, and Misha, who lives in seclusion in the wilderness, is destined not to be ordinary.
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