Bruno (Sacha Baron Cohen) from Austria is the host of a German fashion show. In his life, he wears weird avant-garde clothes and plays crazy gay games. On the screen, he is even more perverse, or induce guests to make controversial remarks, or simply make a fuss on the catwalk. In the end, his wish to become famous did not come true, but was expelled by Milan's fashion world. Overnight, Bruno's career hit rock bottom, even long-time same-sex couples do not hug, and finally only loyal second assistant Lutez (Gustaf Hammarsten) to accompany him to Hollywood. In Los Angeles, Bruno did not change his pretentious nature, or presented guests with the unbearable "masculinity", or undressed and flirted with congressmen, or even recorded his male organs on NBC pilot programs. You can imagine how ugly the faces of guests and television officials should be. Repeated defeats, repeated setbacks and repeated courage, the indomitable Bruno made great progress on the road of entertainment in order to become famous.