Beauty Andie (Kate Hudson) is a fashion magazine columnist responsible for writing emotional articles such as the Love Guide. One day, the editor assigned her a tricky task: collecting first-hand information on how to get rid of men. So Andie must find a boyfriend within ten days and then dump him. Andie takes a fancy to Benjamin (Matthew McConaughey), who works in an advertising agency, sharpens his knife and prepares to implement her plan; who knows, Benjamin is a typical playboy who is betting with his boss that he will make a woman fall in love with him in ten days. Dry firewood fire, hit it off, they began a true and false love game.